Your new salespeople have very specific expectations of how their workday should flow.

This time of year can be a little nuts. So many winter wonderlands to wander, so little time. Baby, it’s cold outside, and you’ve got things to do: send out perfectly witty-but-cute greeting cards, make your shopping list, check it twice, curate the perfect cocktail menu for the office party, and more. Don’t worry! We’ve got you covered with the holiday PDF kit you’ve been waiting for (we assume). so you can spend less time being a Grinch and more time rockin’ around the Christmas tree. As it should be.

Sales operations, a critical yet often under-appreciated function in high-performing sales teams, is all about constantly managing change. Any shift in the sales strategy or organization needs to be translated to the processes and technologies the sales team uses. Meanwhile, the landscape of sales tech itself is quickly evolving, and sales operations professionals are tasked with deciding what tools can solve immediate needs, while considering the future requirements of the sales organization.